FAQs

Frequently Asked Questions

Do your products alter my natural hair pattern?

No. Our products do not contain any harsh or caustic ingredients that could change your natural curl pattern. Instead, they’re designed to help your hair reach its full potential by providing gentle cleansing, hydration, and curl definition.

Are your products all-natural?

While we use 97–98% natural/naturally derived ingredients in most formulas, we do include some gentle, carefully selected synthetic ingredients when necessary for performance and stability. These ingredients—like Carbomer, Phenoxyethanol, and Caprylyl Glycol—are used in minimal amounts and are chosen to be as non-irritating as possible.

We do not use pre-made bases, so we have full control over our formulations. Our products are not tested on animals, and we strive to source ingredients from suppliers who follow the same principles, though we cannot guarantee historical practices.

Do you use preservatives?

Yes. To ensure your product is safe and has a reasonable shelf life, we use a paraben-free preservative system. Products are good for at least 12 months after opening.
Pro tip: Store in a cool, dry place and avoid getting water into the container.

Do your shampoos contain sulfates?

No. We never use sulfates. Our cleansers are gentle but effective, providing a thorough clean without stripping or drying out your hair.

Do you use fragrances?

Yes, but we keep fragrance levels to a minimum. They’re designed to fade quickly and not overpower your senses.

Do your products contain silicones or waxes?

Most do not. The exception is Curls in a Bottle!, which contains less than 1% of a water-soluble silicone (Dimethicone PEG-8 Benzoate) that adds slip and shine without buildup. None of our products contain fillers, lanolin, paraffin, petroleum, mineral oil, animal byproducts (with limited exceptions), or artificial colors.

Can straight-haired individuals use your products?

Absolutely! Just note that our conditioners may be more moisturizing than you're used to—start with a small amount or choose formulas suited for fine hair.

Can your products be used on relaxed hair?

Yes! We recommend products like:

Do your products contain animal ingredients?

Most of our ingredients are plant-derived, but a few products contain:

Do you have protein-free options?

Yes! Protein-free products include:

Do you have glycerin-free options?

Yes! Glycerin-free or low-glycerin options include:

Can I use these products on my child’s hair?

Yes, for children ages 5 and up. Choose products with minimal essential oils, and always conduct a patch test before use.

What if I’m allergic to an ingredient like shea butter or essential oils?

We recommend not using the product. Reactions vary from person to person, and we cannot guarantee safety for those with sensitivities. Always patch test if unsure. Please note: we cannot accept returns on opened/used products.

Can your products help with frizzy, dry hair?

Yes, our products are designed to reduce frizz and add moisture, but they won’t eliminate frizz entirely—especially if it’s part of your natural hair texture. Regular trims and consistent care are key!

What if I’m transitioning from relaxed to natural hair?

Wait until you have enough new growth to identify your natural texture. Then, choose products suited for your curl pattern. Keep in mind that products will not restore curls to relaxed sections of hair.

My hair is very thick, dry, frizzy, and unmanageable. Will your products help?

Yes—they can help by adding moisture and definition. For best results:

  • Get regular trims

  • Deep condition regularly

  • Consider a cut that reduces bulk
    Sometimes, it’s a combo of products + haircut that makes the biggest difference.

Do you have a printed catalog?

No. All of our product information is available right here on our website.

How do I contact you?

Customer Service is available via email. Visit our Contact Us page. We usually respond within a few hours or by the next business day.
Business Hours: Monday–Friday, 9 AM – 4 PM EST